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Why was I contacted to participate in a research study?
Depending on the type of research, contact may be made through random calling, a client list, or a referral.
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Telemarketers are trying to sell you something, whereas legitimate market researchers only want to ask your opinion.
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Sometimes our interviewers are able to disclose which company or organization is sponsoring a research project, but often the client’s identity is not disclosed until the project is over in order to avoid bias in our respondents' opinions.
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